Nearly 17 years ago, when I started the company, it carried the name Horizons-AFTS (Accounting, Finance, Technology Solutions). At the time, the name captured what we did, but it was also a mouthful. Over the years, we discovered another challenge: we weren’t the only “Horizons” in the market, and confusion became a regular obstacle.
In 2015, we went on a journey to reimagine our identity. With the help of an outside branding firm, we interviewed clients, candidates, employees, and partners. Three themes surfaced again and again – new, vision, and trust. That’s how Vernovis was born. In Latin, the name reflects those very ideas:
- VER = truth
- NOV = new
- VIS = vision
Our original Vernovis logo carried a pathway of stepping stones, symbolizing the journey to success. That identity served us well, but with our ownership change in July 2024 and the evolution of our company, it became clear that it was time for a refreshed look – one that matched not just who we are, but where we’re going.
Recasting Our Vision
With new ownership, we invested countless hours redefining our vision:
“To transform the staffing and consulting industry through our commitment to exceptional transactions, lasting relationships, and a fun, engaging workplace culture.”
That may sound simple, but it’s revolutionary in an industry that too often treats people like numbers. We’ve recommitted to our culture in three powerful ways:
1. Transformational Leadership as our cultural framework. www.transformlead.com, fordtaylortalks.com
2. 26 Fundamentals, inspired by Culture by Design by David Friedman, built around our core values of Integrity, Collaboration, and Extraordinary Service (ICE).
3. A VPMOSA framework (Vision, Purpose, Mission, Objectives, Strategies, Actions) to drive our continuous improvement mindset.
Now, with that foundation in place, our focus is on Throughput – a principle borrowed from Eliyahu Goldratt’s classic book The Goal – to create greater results for both our clients and our people.
The Meaning Behind the New Design
The new Vernovis logo and brand identity were built with intention. At its center is a bold, modern “V” sliced by a lightning bolt – a symbol of energy, innovation, and momentum. It represents the spark we bring to every partnership and the forward motion we drive for our clients.
Our tagline, “Powering Success Through People,” reinforces what we believe: success is only as powerful as the people behind it.
We also introduced a refined color palette that reflects this vision:
- Midnight Current – a deep navy symbolizing stability, trust, and focus.
- Pulse Sky – a bright, energizing blue that represents clarity, innovation, and momentum.
- Pure White – for transparency, simplicity, and space to grow.
Together, these elements form a brand identity that is both confident and human – much like the work we do every day.
More Than a New Look
This change isn’t just about design. It’s about alignment. Our new identity reflects a renewed commitment to who Vernovis is at its core:
- A partner that empowers people.
- A company that drives progress.
- A team that powers what’s possible.
We’re proud of where we’ve come from, but even more excited about where we’re headed. Our new logo is a symbol of that journey – and we can’t wait to continue building it with you.
If we can help you find great talent in the marketplace or make your current team better through Transformational Leadership, please let us know.
